Working his way from two small events for high-dollar donors at fancy restaurants to a crowd of two thousand at Navy Pier, the incumbent served up the old Obama fire. To Obama, Election Day seemed eons away-and just around the corner. Five hundred and seventy-two days later, the voters would render their judgment. Ten days earlier, his people had filed the papers making his candidacy official and opened up the campaign headquarters there. It was April 14, 2011, and Obama had returned to the Windy City to launch his reelection effort with a trio of fund-raisers. In terms of mobile communications, that's sort of where a lot of the energy is, although I don't know exactly how that would change the game in the way that Twitter did in this past cycle." Book Excerpt: 'Double Down'īARACK OBAMA WAS BACK in Chicago and back on the campaign trail, two realms from which he had been absent for a while but which always felt like home. It's not clear what that would be in 2016, although I think probably if there was something, it would have something to do with photography. And so by the time it hit in 2012, you sort of could see that one coming. There was Twitter in 2008, it just wasn't very big. Usually though you kind of get at a hint of what that next thing will be. "Mark and I have been doing this both for a couple decades each, and every successive election cycle, you've seen something that has changed the game in terms of technology in media - so from cable television to the internet itself to blogging and then to Facebook and to Twitter. John Heilemann on what new media might play into the 2016 campaign It'd be better if they were all on-the-record interviews we could use right away, but the fact is we wouldn't get the kind of information we get, the kind of inside stories that people like to read about - the dialogue, the terms of the relationship, the unvarnished reactions that people have to some of those very visible situations - if we asked people to speak in real time, knowing that it could impact the outcome of the election or be revealed in the immediate aftermath of election day." People know the book is going to come out about a year after election day, and so it does allow people to speak freely. "Both the interviews we do before election day and the ones after - and most of them are after - are done on an embargoed basis for the book.
Mark Halperin on why the "big reveals" in their books don't come out earlier He did a lot of big things in 2009, 2010 - re-regulated Wall Street, passed the stimulus, saved the auto industry - but this was the thing that Democrats have been trying to do, unsuccessfully, for 40 years." I think the president knows there's nothing that's more important to the continued success, to any possible success he's going to have over course of the next three years - his last three years in office, and to his long term legacy. It's bigger than even I think people totally comprehend. John Heilemann on how significant the botched rollout is for Obama's legacy Halperin and Heilemann join Here & Now's Jeremy Hobson to share their insights on the politics of the day, including the disastrous rollout of President Obama's signature healthcare reform law, and they look ahead to 2016. Their latest book, " Double Down: Game Change 2012," is a look behind the scenes of the 2012 presidential campaign ( excerpt below). Political analysts Mark Halperin and John Heilemann wrote the book " Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime" about the 2008 presidential campaign. Facebook Email Political analysts John Heilemann and Mark Halperin are pictured at the Here & Now studios.
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